Peter only takes a limited number of one on one calls each month. VIP and Platinum tiers fill first.
01 · The Course

Win your first three million dollar listing. The system that built a career.

A six module course taught by Peter Torkan, founder of The Agency Toronto and star of Amazon Prime's Luxe Listings Toronto. The exact playbook behind two point six billion in real estate sold and managed.

Enroll From $499 Explore the Curriculum
$2.6BSold and Managed
20+ YearsExperience
Top 5%The Agency Global
Amazon PrimeSeries Star
ForbesToronto LifeGlobe and MailMansion GlobalVarietyCTV NewsAmazon Prime
02 · Your Mentor

Toronto's most trusted luxury authority.

Twenty years inside the rooms most agents never enter. Now teaching the system.

Volume$2.6B Sold and Managed
TelevisionLuxe Listings Toronto
AwardChairman, The Agency Global
PressForbes, Mansion Global

Peter Torkan is one of Canada's leading luxury real estate brokers. Founder of Team Torkan and The Agency Toronto, Chairman Award winner, the highest honour given by The Agency Global, and star of the Amazon Prime Original Series Luxe Listings Toronto.

With over twenty years in the market, Peter has $2.6 billion in real estate sold and managed, representing Toronto's most prestigious estates from two million to forty million. His work spans York Mills, Forest Hill, Lawrence Park, and The Bridle Path.

Featured in Forbes, Toronto Life, The Globe and Mail, Mansion Global, Variety, and CTV News. For the first time, the system is being taught.

03 · The Philosophy

Five principles. No fluff.

01

Listers last.

Transactions are seasons. Listings are a career. Build for the side of the business that compounds.

02

Fear is the compass.

The thing you do not want to do is almost always the next thing to do. Fear points to the door. Walk through it.

03

Come from the end.

Decide who you are at the destination, then live as that person now. The work follows the identity.

04

Perception is reality.

Clients do not buy what you are. They buy what they perceive you to be. Engineer the perception with intention.

05

Own ninety.

The agent who owns ninety percent of available market share never has to chase. Pick the territory and dominate it.

04 · Curriculum

Six modules. One system.

Every framework, script, and presentation Peter uses inside The Agency Toronto. Self paced video. Lifetime access.

01

The Luxury Mindset and Market Orientation

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  • How Toronto's luxury market actually works, the insider truth.
  • Shifting from transactional to relationship driven selling.
  • Understanding the psychology of high net worth buyers and sellers.
  • Overcoming imposter syndrome and showing up with confidence.
02

Building Your Luxury Brand Identity

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  • Crafting a personal brand that commands respect in luxury circles.
  • Photography, video, and visual standards for the luxury market.
  • Social media strategy for attracting elite clientele organically.
  • Your website, bio, and listing materials, elevated to luxury standard.
03

Getting in Front of Luxury Clientele

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  • Where wealthy clients gather and how to get invited.
  • The referral system that feeds luxury agents consistently.
  • Strategic networking, charity events, private clubs, and beyond.
  • Cold outreach that works for the ultra high net worth market.
04

Winning the Luxury Listing Presentation

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  • Preparing for a luxury listing appointment, step by step.
  • The exact scripts and talking points that win three million plus listings.
  • Pricing strategy and CMA at the top end of the market.
  • Handling objections and closing with confidence.
05

Marketing Luxury Properties That Sell

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  • Photography, videography, and drone, the luxury standard.
  • Property marketing packages that impress sellers and attract buyers.
  • Digital marketing on Instagram, Facebook, and targeted ads.
  • International buyer outreach and global luxury network access.
06

Negotiation Mastery at the Highest Level

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  • How luxury negotiations differ from mid market deals.
  • Protecting your commission and your client's interests simultaneously.
  • Reading the room, emotional intelligence in high stakes deals.
  • Real case studies from Toronto's luxury market.
05 · After the Course

The course teaches the system. HeyPeter keeps it with you.

HeyPeter.ai is Peter's AI mentor for luxury agents. The same frameworks, scripts, and judgment from this course, in your pocket at ten at night before the listing appointment. Ask it what you would ask Peter.

Currently in private access for a limited group of agents. $22.22 CAD per month. Course members get first consideration.

Request Private Access
heypeter.ai · Live Session

"Listing appointment tomorrow at a $4.2M house in Forest Hill. Seller interviewed two other agents. What is my opening?"

Do not open with the market. Open with the house. Name three details about the property that prove you walked the street and studied the comparables. Then position the two other agents for them: one will buy the listing with a high number, one will discount the commission. You are the third option: the accurate number and the plan to defend it. Module four, script two, has the exact language.

06 · Results

Real outcomes from Toronto agents inside the system.

"This course completely changed how I approach luxury clients. Within sixty days I won my first listing over two and a half million in Forest Hill. The presentation module alone is worth ten times the investment."

Sarah M.Toronto · Forest Hill

"I was doing fine in the mid market but needed to level up. The branding and social media modules gave me a clear system. I now attract inquiries from one million plus buyers consistently."

Daniel R.Toronto · Bridle Path

"The networking strategies are unlike anything I have seen taught in real estate. Insider secrets that took years to learn, handed to you in hours. Absolutely worth every dollar."

Aisha K.Toronto · Lawrence Park
07 · Fit

Built for six kinds of agents. Not for everyone.

This course is for

  • The Aspiring Agent
  • The Brand Builder
  • The Commission Climber
  • The Relationship Seeker
  • The Presentation Master
  • The Differentiator

This course is not for

  • Tire kickers and motivation seekers
  • Agents who think hard sell tactics work in luxury
  • Anyone not yet licensed
  • Agents looking for prospecting hacks
  • Anyone unwilling to invest in their own brand
08 · Pricing

Choose your path.

Three tiers. Lifetime access on every tier.

Standard Access

$499
One time · Lifetime Access
  • All six video modules, self paced
  • Certificate of completion
Enroll Standard
Most Popular

VIP Access

$799
One time · Lifetime Access
  • All six video modules, self paced
  • One time forty five minute call with Peter
  • Certificate of completion
Enroll VIP

Platinum Access

$1,499
One time · Lifetime Access
  • All six video modules, self paced
  • One time forty five minute call with Peter
  • Ninety minute strategy session
  • Personal brand review and feedback
  • Co marketing opportunity
  • Certificate of completion
Enroll Platinum

Peter only takes a limited number of one on one calls each month. The VIP and Platinum tiers fill first.

09 · FAQ

Questions, answered.

Is this course only for licensed agents?+

Yes. The course assumes you are a licensed real estate professional. If you are not yet licensed, get licensed first. The system builds on the foundation, not under it.

How is this different from other real estate courses?+

Most courses are taught by coaches. This one is taught by an active practitioner with $2.6 billion in real estate sold and managed, and twenty years of selling at the top end of the Toronto market. The frameworks, scripts, and presentations inside the course are the same ones Peter uses inside The Agency Toronto today.

Will this work in my city if I am not based in Toronto?+

Yes. The principles are not Toronto specific. They are how a luxury practice gets built anywhere. Members are based in Vancouver, Montreal, New York, Los Angeles, Miami, and London.

How long do I have access to the course?+

All three tiers include lifetime access to the video modules. You can return to the curriculum any time. The course is self paced.

What is the time commitment?+

Approximately twelve hours of video across six modules. Most members complete the course inside three to four weeks while working full time, then return to specific modules as situations arise.

What is the difference between the Standard, VIP, and Platinum tiers?+

Standard at $499 includes all video modules and a certificate. VIP at $799 adds a one time forty five minute call with Peter. Platinum at $1,499 adds a ninety minute strategy session, a personal brand review with feedback, and a co marketing opportunity.

What is HeyPeter.ai?+

HeyPeter.ai is Peter's AI mentor for luxury agents, built on the same system taught in this course. It is currently in private access for a limited group of agents at $22.22 CAD per month. Course members get first consideration for access.

10 · Enroll

Begin your transformation.

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