Standard Access
The full course, at your own pace.
$499CAD
One time · Lifetime access
- All six video modules, self paced
- Certificate of completion
A video course by Peter Torkan
Win more luxury listings. Build a lasting career.
Luxe Listing Mastery is a self paced course for licensed agents who want to compete at the top of their market. Peter shares the practical approach he uses in his own luxury business.
- Position. Build a brand and network that put you in front of high net worth sellers.
- Present. Prepare, price and deliver a listing presentation with confidence.
- Negotiate. Protect your client and your commission in high stakes deals.
Six video modules · Self paced · Three packages from $499 CAD
Course preview
See how Peter teaches.
A short introduction to Luxe Listing Mastery from Peter, published on his YouTube channel.
- Format: recorded video lessons, self paced
- Structure: six modules, from mindset to negotiation
- Access: lifetime access on every package
Your mentor
Taught by a working luxury broker.
Peter Torkan has spent more than twenty years in Toronto real estate. He founded Team Torkan and The Agency Toronto, and appeared in the Amazon Prime Video series Luxe Listings Toronto.
His work covers estates from two million to forty million dollars in neighbourhoods such as York Mills, Forest Hill, Lawrence Park and The Bridle Path. This course sets out how he approaches that work.
- Experience
- 20+ years in Toronto real estate
- Volume
- $2.6B in real estate sold and managed
- Brokerage
- Founder, Team Torkan and The Agency Toronto
- Recognition
- Chairman Award, The Agency
- Television
- Luxe Listings Toronto, Amazon Prime Video
Luxe Listing Mastery is an independent course. It is not affiliated with or endorsed by Amazon.
Five principles behind the course
Listers last.
Transactions are seasons. Listings are a career. Build for the side of the business that compounds.
Fear is the compass.
The thing you do not want to do is almost always the next thing to do.
Come from the end.
Decide who you are at the destination, then live as that person now.
Perception is reality.
Clients buy what they perceive you to be. Shape that perception with intention.
Own ninety.
Pick your territory and commit to it, so you are not always chasing.
Curriculum
Six modules. One system.
Each module covers one stage of a luxury listing, from how you show up in the market to how you close.
- Modules 1 to 3
Position yourself
Mindset, personal brand and getting in front of luxury clientele.
- Modules 4 and 5
Present and market
Winning the listing presentation and marketing the property.
- Module 6
Negotiate
Handling high stakes negotiations for your client and your commission.
01The Luxury Mindset and Market Orientation
- How Toronto's luxury market actually works, the insider truth.
- Shifting from transactional to relationship driven selling.
- Understanding the psychology of high net worth buyers and sellers.
- Overcoming imposter syndrome and showing up with confidence.
02Building Your Luxury Brand Identity
- Crafting a personal brand that commands respect in luxury circles.
- Photography, video, and visual standards for the luxury market.
- Social media strategy for attracting elite clientele organically.
- Your website, bio, and listing materials, elevated to luxury standard.
03Getting in Front of Luxury Clientele
- Where wealthy clients gather and how to get invited.
- The referral system that feeds luxury agents consistently.
- Strategic networking, charity events, private clubs, and beyond.
- Cold outreach that works for the ultra high net worth market.
04Winning the Luxury Listing Presentation
- Preparing for a luxury listing appointment, step by step.
- The exact scripts and talking points that win three million plus listings.
- Pricing strategy and CMA at the top end of the market.
- Handling objections and closing with confidence.
05Marketing Luxury Properties That Sell
- Photography, videography, and drone, the luxury standard.
- Property marketing packages that impress sellers and attract buyers.
- Digital marketing on Instagram, Facebook, and targeted ads.
- International buyer outreach and global luxury network access.
06Negotiation Mastery at the Highest Level
- How luxury negotiations differ from mid market deals.
- Protecting your commission and your client's interests simultaneously.
- Reading the room, emotional intelligence in high stakes deals.
- Real case studies from Toronto's luxury market.
Packages
Choose your path.
Every package includes all six video modules with lifetime access. VIP and Platinum add time with Peter.
VIP Access
The course plus a call with Peter.
$799CAD
One time · Lifetime access
- All six video modules, self paced
- One time forty five minute call with Peter
- Certificate of completion
Platinum Access
The course plus strategy and brand feedback.
$1,499CAD
One time · Lifetime access
- All six video modules, self paced
- One time forty five minute call with Peter
- Ninety minute strategy session
- Personal brand review and feedback
- Co marketing opportunity
- Certificate of completion
Prices are in Canadian dollars. Choosing a package sends an enrolment request, not a payment. We reply by email with next steps and access details. Questions about payment before you enrol? Email info@teamtorkan.com.
Who is this course for?
Licensed agents who want to move into luxury, or grow an existing luxury practice, and are ready to invest in their brand. It is not built for agents looking for hard sell tactics or quick prospecting hacks.
Do I need to be a licensed agent?
Yes. The course assumes you are a licensed real estate professional. If you are not yet licensed, get licensed first.
How is this different from other real estate courses?
It is taught by an active luxury broker rather than a full time coach. The frameworks and presentations are the ones Peter uses in his own practice.
Will it work if I am not based in Toronto?
The examples come from Toronto's luxury market. The principles of positioning, presenting and negotiating apply wherever you work.
How long do I have access?
All three packages include lifetime access to the video modules. The course is self paced, so you can return to any module when a situation comes up.
What is the difference between the packages?
Standard ($499 CAD) includes all video modules and a certificate. VIP ($799 CAD) adds a one time forty five minute call with Peter. Platinum ($1,499 CAD) adds a ninety minute strategy session, a personal brand review with feedback, and a co marketing opportunity.
How does enrolment work?
Send the enrolment form with your chosen package. The form is a request, not a payment. We aim to reply by email within 24 hours with next steps and access details.
I am enrolled. How do I get help with access?
Email info@teamtorkan.com with the name and email you enrolled with, and we will help you get back in.
Enrol
Request your enrolment.
Tell us which package you want and how to reach you. Sending this form does not charge you.
- Send your request. Choose a package and share your details.
- We reply by email. We aim to respond within 24 hours with next steps.
- Get access. Your access details follow once your enrolment is confirmed.
Access Help
Already enrolled and need help getting into the course? Email info@teamtorkan.com.
Enrolment request
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Also from Peter
Visit HeyPeter.ai
HeyPeter.ai, an AI mentor for luxury agents
HeyPeter.ai is a separate product built on the same frameworks as this course, for questions between listing appointments. It is in private access at $22.22 CAD per month and is not included in any course package.